GTM Operations Lead
- Job Title
- GTM Operations Lead
- Department
- Sales
- Location
- Helsinki, Finland / Remote
Take your GTM operations, automation, and commercial systems experience to the next level. Your work will help Zefort scale how we sell, market, partner, and grow internationally.
Your new role at a glance
You’ll help create a scalable commercial operating model across sales, marketing, partnerships, and customer success.
You’ll work with tools, systems, AI workflows, and automation that directly shape how our commercial teams execute.
This is not a passive admin role. You’ll design, implement, and improve practical ways of working that help the team move faster and deliver higher-quality results.
You’ll improve nurture, qualification, outbound, pipeline hygiene, upsell signals, and commercial playbooks.
Work from anywhere in Finland, and join team workshops in Helsinki or Turku when needed.
You’ll work closely with sales, marketing, partnerships, customer success, and leadership in a company where ownership matters more than titles.
Zefort helps companies take control of their contracts, and we’re now building the commercial engine for our next stage of international growth.
Why Zefort is your next career move
You’re looking for a place to build. Where systems, automation, and AI are not side projects, but central to how the company scales. Where commercial teams are close enough that you can see problems clearly, fix them quickly, and watch the impact show up in real growth numbers.
Zefort might just be that place.
We’re offering a role for someone who enjoys the messy middle between sales, marketing, customer success, systems, and execution. Someone who can turn commercial ideas into operating models, workflows, automations, and repeatable processes.
You’ll help us build the machine behind our growth.
This could be a great fit if you’ve worked in RevOps, GTM Operations, Sales Operations, Growth Operations, Commercial Systems, or in a hybrid commercial and technical role. Maybe you’ve seen how commercial teams can become slow, scattered, or tool-heavy without getting more effective. Maybe you’ve already built workflows that helped sales, marketing, or CS teams execute better. Maybe you’re now ready to take wider ownership.
At Zefort, you’ll be close to the real work: sales conversations, marketing campaigns, partner development, customer success signals, pipeline reviews, and leadership priorities. Your work will not sit in a slide deck. It will change how people operate every week.
This is a new role for us, and a critical one. We have a strong product, a growing customer base, and clear international ambition. The next step is to make our commercial execution more scalable, consistent, and intelligent.
That’s where you come in!
What your work will look like
This is a highly operational GTM role where your main mission is to improve how Zefort’s commercial organization works across sales, marketing, partnerships, and customer success.
You’ll own and improve systems, workflows, automation, and execution quality. You’ll help us use AI and modern tooling in practical ways that reduce manual work, improve visibility, and make our GTM teams more effective.
Own and improve Zefort’s commercial systems and GTM tooling, ensuring our systems support scalable execution across sales, marketing, partnerships, and customer success.
Evaluate and implement new GTM tools, AI tools, and automation opportunities.
Build AI and agent-powered workflows across the commercial funnel, automate repetitive operational work, and reduce manual friction.
Improve marketing nurture and lead progression workflows, as well as outbound conversion, account selection, and prospecting workflows.
Improve pipeline hygiene, visibility, and forecasting.
Operationalize and maintain the commercial playbook, and improve qualification, handover, and upsell workflows.
Use customer signals and usage data to help identify expansion opportunities.
Drive cross-functional GTM projects from idea to implementation, and bring structure, clarity, and repeatability to how our GTM organization operates.
Who you’ll work with
This role sits at the intersection of commercial strategy and practical execution. You’ll need to be comfortable working with different teams, connecting the dots, and turning scattered needs into useful systems.
What success looks like
This is how we’ll measure your immediate mpact.
Long-term, your work will help us build a commercial operating model that supports significant ARR growth in key markets.
Commercial teams have clearer workflows, better visibility, and fewer manual bottlenecks.
Data quality, forecasting, and follow-up discipline improve.
Nurture, qualification, and handover processes become more consistent and effective.
Account selection, targeting, and workflows become sharper.
Repetitive work is reduced, and useful AI workflows become part of daily operations.
Zefort can grow without adding unnecessary complexity or headcount too early.
About Zefort
Founded in 2017, we’ve built a contract management platform for organizations managing complex agreements, governance requirements, and documentation at scale. Zefort helps customers manage contracts throughout their lifecycle, from signing and secure storage to long-term governance and audit readiness.
Our customer base ranges from growing technology companies to large international enterprises, especially in industries where compliance, operational oversight, and secure documentation matter. This includes sectors such as financial services, healthcare, manufacturing, and IT services.
We’ve grown steadily since day one, first bootstrapped, later supported by two strategic minority investors, and we continue to scale both our product and our international customer base.
A few things to know about us: Zefort has grown to over €3M in ARR, with a target of 60% year-over-year growth. We serve customers in 18 countries, with a growing focus on the Nordics and Benelux. Our product is mature, our churn is low, and our team of 24 continues to grow. We build for long-term customer relationships rather than short-term hype.
What makes Zefort special, though, is the way we work together. We care about building a healthy workplace where people trust each other, collaboration is straightforward, and work gets done without unnecessary complexity or chaos.
What we’re looking for
Must-haves
Experience in RevOps, GTM Operations, Sales Operations, Growth Operations, Commercial Systems, or a hybrid commercial and technical role
Strong understanding of B2B SaaS commercial processes across sales and marketing
Hands-on experience with CRM, GTM tools, automation, or commercial systems
Interest in AI, automation, and modern GTM tooling
Ability to turn business needs into scalable workflows and practical systems
Strong ownership mentality – you don’t just identify problems, you build solutions
Commercial understanding and execution focus
Clear communication skills and ability to work across teams
Extra points for
HubSpot experience
AI workflow or agent experience
SaaS or B2B background
GTM automation experience
Experience working across sales, marketing, and customer success
Understanding of outbound and modern prospecting workflows
Experience improving pipeline visibility, forecasting, or commercial reporting
Experience with customer signals, usage data, or upsell workflows
What we are not looking for
This is not the right role if you are looking for a traditional CRM admin position.
This role is operational and hands-on. You will build workflows, improve systems, and continuously optimize how our GTM organization operates.
A pure reporting specialist
A passive enablement coordinator
A strategy-only operator
Someone who wants to design processes but not build or maintain them
Someone who prefers slow, corporate operating models
How to apply
Please send your application by 18 June to join.us@zefort.com.
Include your application and CV, or a link to your LinkedIn profile. No need for anything overly formal – we’d simply love to hear why this role feels right for you.
We encourage you to apply soon, as we review applications and may start interviews before the application period ends. The position will be filled as soon as we find the right person.
Be real. We look forward to hearing from you!
What to expect
Step 2: First interview with Zefort’s commercial leadership
Step 3: Practical case task to show how you think, build, and solve GTM problems
Step 4: Second interview with the team and CEO, preferably face-to-face
Step 5: Reference calls with your referees
Step 6: Final decision, hopefully fast!
If you have any questions, don’t hesitate to contact Jasse by email or by phone!
